About Bob
Bob Saldeen has spent more than 25 years where marketing, publishing, and computer technology overlap, usually as the person who builds the systems a young company runs on.
Online before most companies were
In the early 1990s, when most businesses had never heard of a web page, Bob was handling marketing and Internet systems at Magnitude Network. That made him one of the internet’s early pioneers. Magnitude was sold to CMGI in 1998.
The CIO behind two IPOs
At InnerWorkings, a print production company, Bob designed, developed, and managed the technology and served as CIO. InnerWorkings went public in 2006.
He then helped develop Echo Global Logistics, where he was the first CIO and designed the company’s early production systems. Echo went public in 2009.
Building from the ground floor
Bob spent several years as CIO of MediaBank and helped design its initial production systems. MediaBank was sold privately and became Mediaocean in 2012.
In 2008 he helped start Groupon, building its early sales and marketing tools and sales analysis. Groupon went public in 2011.
Add it up, and the businesses Bob has helped build are worth more than $8 billion combined.
Before all that
As a principal at Saldeen & Pepper, Bob advised publishing and technology clients including AT&T, Sears, Carson Pirie Scott, Rolodex, Superior Coffee & Foods, Simon & Schuster, and Paramount Communications.
Today
Bob works through Maxwell Partners, his consulting firm, as a fractional CIO and technical advisor. He still likes the same thing he liked in the early ’90s: taking a business idea and building the technology that makes it work.
He holds a bachelor’s degree from Southern Illinois University. He’s also an instrument-rated private pilot.
Got a technology question that won’t go away? Bob is happy to talk it through.