Bob Saldeen
Bob builds the technology that growing companies run on. He has been at it since the internet was new.
He was marketing online in the early 1990s, then served as the CIO behind two companies that went public. Today he advises companies through Maxwell Partners, as a fractional CIO and a technical sounding board.
In more than 25 years across marketing, publishing, and computer technology, Bob has helped build businesses worth over $8 billion combined.
He cheerfully calls himself a jack-of-all-trades. In practice that means he can write the business plan, design the database, stand up the systems, and do the research, and he knows how those pieces depend on each other. Early-stage companies rarely have someone who has done all four.
Companies he helped build
- Magnitude Network Ran marketing and Internet systems in the early 1990s, when few companies were online at all. Sold to CMGI, 1998
- InnerWorkings As CIO, designed, built, and ran the technology behind a print production company. Public in 2006
- Echo Global Logistics Helped get the company going as its first CIO, and designed its early production systems. Public in 2009
- MediaBank CIO for several years; helped design the initial production systems. Became Mediaocean, 2012
- Groupon Helped start the company in 2008, building its early sales and marketing tools and sales analysis. Public in 2011
Working with Bob
Through Maxwell Partners, Bob takes on a small number of advisory roles at a time.
Fractional CIO
Senior technology leadership for companies that need it, but not full time. Bob sets direction, untangles systems and vendors, and gives the CEO a straight answer about what’s working.
Technical advisory
A second opinion before a big decision: choosing a platform, planning a build, checking a vendor’s claims, or sizing up the technology in a deal.
Got a technology question that won’t go away? Bob is happy to talk it through.